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Finally, an RM boot just for women

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Title: Finally, an RM boot just for women
Author: Unknown
Rating 5 of 5 Des:

RM Williams creates a new style of boot for women and that’s big news for the iconic bush brand WHEN one style of boots are a brand’s st...

<img height="360" src="http://cdn.newsapi.com.au/image/v1/127c921fd6a01e8d20211d117d7b4b70" width="640" /><br />
<span style="background-color: white; color: #292929; font-family: 'Unit Slab Pro Bold', 'Times New Roman', Times, serif; font-size: large; line-height: 43px;">RM Williams creates a new style of boot for women and that’s big news for the iconic bush brand</span><br />
<div class="story-intro" style="background-color: white; border: 0px; box-sizing: border-box; color: #292929; font-family: LiberationSerifRegular, 'Times New Roman', Times, serif; font-size: 19px; font-stretch: inherit; line-height: 23px; margin: 0px; padding: 0px; vertical-align: baseline;">
<div style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; padding: 0px 0px 14px; vertical-align: baseline; word-wrap: break-word;">
<span style="border: 0px; box-sizing: border-box; font-family: LiberationSerifBold, 'Times New Roman', Times, serif; font-size: 19px; font-stretch: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">WHEN one style of boots are a brand’s staple it is a pretty big deal to design an entire new pair. So, when iconic name, RM Williams announced some new boots, it was pretty big news.</span></div>
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Called the Adelaide boot, the latest addition to RM Williams premium footwear, the style being a new take on the renowned men’s ‘Craftsman’ style, is set to be an Australian fashion icon.</div>
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The for-women, design is handcrafted from a single piece of leather and has been created as a versatile and classic addition for women.</div>
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Paying homage to the brand’s South Australian heritage, the Adelaide is a refined version of the classic men’s ‘Craftsman’ boot, which is also worn by women worldwide.</div>
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<img alt="Food guru Matt Preston is an RM Williams devotee hardly ever seen out of his fave boots" height="366" src="http://cdn.newsapi.com.au/image/v1/62f3e32012b4d02dc3cbf6805408b6c7" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" width="650" /></div>
<div class="caption" style="border: 0px; box-sizing: border-box; color: #6e6e6e; font-family: Arial, Helvetica, sans-serif; font-size: 12px; font-stretch: normal; line-height: 15px; padding: 10px 0px; vertical-align: baseline; word-wrap: break-word;">
<span class="caption-text" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 12px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Food guru Matt Preston is an RM Williams devotee hardly ever seen out of his fave boots</span><span class="image-source" style="border: 0px; box-sizing: border-box; font-size: 12px; font-stretch: normal; font-style: italic; margin: 0px; padding: 0px 0px 0px 3px; vertical-align: baseline;"><span style="border: 0px; box-sizing: border-box; font-size: 12px; font-stretch: normal; font-style: normal; margin: 0px; padding: 0px; vertical-align: baseline;">Source:</span>News Limited</span></div>
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“We were looking for a name that had a feminine appeal that clearly linked it to Australia,” says RM Williams spokesman, Martin Rippon.</div>
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The name was created RM Williams factory staff at Salisbury, where its boots have continued to be made since the brand was bought by giant French conglomerate, LVMH.</div>
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The Adelaide reinterprets the functionality of the men’s classic Craftsman boot (and Matt Preston’s fave) but is slimmer, lighter and more refined than its more blokey counterpart.</div>
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<img alt="Well-heeled: And here it is classic black leather" height="366" src="http://cdn.newsapi.com.au/image/v1/463015851cb3cfac6fe717588f7ced59" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" width="650" /></div>
<div class="caption" style="border: 0px; box-sizing: border-box; color: #6e6e6e; font-family: Arial, Helvetica, sans-serif; font-size: 12px; font-stretch: normal; line-height: 15px; padding: 10px 0px; vertical-align: baseline; word-wrap: break-word;">
<span class="caption-text" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 12px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Well-heeled: And here it is classic black leather</span><span class="image-source" style="border: 0px; box-sizing: border-box; font-size: 12px; font-stretch: normal; font-style: italic; margin: 0px; padding: 0px 0px 0px 3px; vertical-align: baseline;"><span style="border: 0px; box-sizing: border-box; font-size: 12px; font-stretch: normal; font-style: normal; margin: 0px; padding: 0px; vertical-align: baseline;">Source:</span>Supplied</span></div>
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The Adelaide has seven variations and is crafted from quality Yearling, Kangaroo, Suede and Crocodile leather. It’s available in black, chestnut, dark tan, chocolate and sand.</div>
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A pair will set you back around $475 but when you look at a cost-per-wear ratio, boot-lovers will say they are worth every cent.</div>
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Created by Reginald Murray Williams in 1932, the Craftsman boot was adopted by adventurers and over the decades, a pair of RM Williams boots have attracted loyalists from the Australian outback to global urban cities.</div>
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<img alt="The new R.M. Williams Adelaide boot: sleek and understated" height="366" src="http://cdn.newsapi.com.au/image/v1/1db40311a351a4480eb85abfcc2bc76f" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 19px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" width="650" /></div>
<div class="caption" style="border: 0px; box-sizing: border-box; color: #6e6e6e; font-family: Arial, Helvetica, sans-serif; font-size: 12px; font-stretch: normal; line-height: 15px; padding: 10px 0px; vertical-align: baseline; word-wrap: break-word;">
<span class="caption-text" style="border: 0px; box-sizing: border-box; font-family: inherit; font-size: 12px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">The new R.M. Williams Adelaide boot: sleek and understated</span><span class="image-source" style="border: 0px; box-sizing: border-box; font-size: 12px; font-stretch: normal; font-style: italic; margin: 0px; padding: 0px 0px 0px 3px; vertical-align: baseline;"><span style="border: 0px; box-sizing: border-box; font-size: 12px; font-stretch: normal; font-style: normal; margin: 0px; padding: 0px; vertical-align: baseline;">Source:</span>Supplied</span></div>
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Established in 1932 in outback Australia, RM Williams developed a world-renowned reputation for its high quality handcrafted footwear and apparel and with the recent global acquisition of the brand, be prepared to see them on the style streets of New York, London, Paris and Milan.</div>

Finally, an RM boot just for women

RM Williams creates a new style of boot for women and that’s big news for the iconic bush brand WHEN one style of boots are a brand’s st...

Beyonce could be wearing "Intel-ligent" fashion on her next tour

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Title: Beyonce could be wearing "Intel-ligent" fashion on her next tour
Author: Unknown
Rating 5 of 5 Des:

Beyoncé, Madonna, and Nicki Minaj are just a few of entertainment's power players that have been rocking the edgy, architectural clot...

<img alt="B" height="359" src="http://rack.2.mshcdn.com/media/ZgkyMDE1LzA5LzEzLzlkL0IuYTNmNjYuanBnCnAJdGh1bWIJOTUweDUzNCMKZQlqcGc/5d301a5e/e1e/B.jpg" width="640" /><br />
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Beyoncé, Madonna, and Nicki Minaj are just a few of entertainment's power players that have been rocking the edgy, architectural clothing line, <a href="http://chromat.co/" style="color: #00aeef; text-decoration: none;" target="_blank">Chromat</a>, on stage.</div>
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When your biggest fans are music royalty, you'd think a designer would be content to sit back and retire with a smile on her face. Not Becca McCharen. While her brand has already reached next level popularity among celebs and <a href="http://chromat.co/pages/press" style="color: #00aeef; text-decoration: none;" target="_blank">fashion editors</a> alike, Becca is determined to keep all eyes on her line.</div>
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This season Chromat collaborated with <a href="http://www.intel.com/content/www/us/en/homepage.html" style="color: #00aeef; text-decoration: none;" target="_blank">Intel</a> to create two smart garments that work hard for their owners.</div>
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Powered by the <a href="http://download.intel.com/newsroom/kits/idf/2015_fall/pdfs/NDG_Factsheet_IDF15.pdf" style="color: #00aeef; text-decoration: none;" target="_blank">Intel® CurieTM Module</a>, Chromat's adrenaline dress is designed with 3-D printed panels that respond to the body's chemistry. When the wearer's heart beat quickens and senses heighten, the garment reacts by kicking into fight-or-flight mode. Much like the quills of a porcupine stand to attention when the animal is threatened, the garment's fibers expand into an hourglass shape through a process known as biomimicry.</div>
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<div class="microcontent-shares" data-description="" data-fragment="m!619b" data-image="http://rack.3.mshcdn.com/media/ZgkyMDE1LzA5LzEyLzVmLzQ4Nzg0MzgwNC5mOGEyNi5qcGcKcAl0aHVtYgkxMjAweDk2MDA-/e6889e94/e0e/487843804.jpg" data-url="" style="-webkit-transition: opacity 0.25s ease; background: rgb(246, 245, 241); height: 0px; left: -47px; opacity: 0; padding: 5px; position: absolute; top: 0px; transition: opacity 0.25s ease; width: 30px;">
<a class="social-share microcontent-share-badge network-badge network-badge-facebook facebook" href="http://mashable.com/2015/09/13/chromat-collaborates-intel/#" style="-webkit-transition: color 0.3s ease; color: #3b579d; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px 0px 2px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; transition: color 0.3s ease; white-space: nowrap; width: 30px;"></a><a class="social-share microcontent-share-badge network-badge network-badge-twitter twitter" href="http://mashable.com/2015/09/13/chromat-collaborates-intel/#" style="-webkit-transition: color 0.3s ease; color: #2daae1; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px 0px 2px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; transition: color 0.3s ease; white-space: nowrap; width: 30px;"></a><a class="social-share microcontent-share-badge network-badge network-badge-google_plus google_plus" href="http://mashable.com/2015/09/13/chromat-collaborates-intel/#" style="-webkit-transition: color 0.3s ease; color: #f02f16; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px 0px 2px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; transition: color 0.3s ease; white-space: nowrap; width: 30px;"></a><a class="social-share microcontent-share-badge network-badge network-badge-pinterest pinterest" href="http://mashable.com/2015/09/13/chromat-collaborates-intel/#" style="-webkit-transition: color 0.3s ease; color: #bf1e25; display: inline-block; font-size: 3rem; height: 30px; line-height: 1; margin: 0px; padding: 0px !important; position: relative; text-decoration: none; text-indent: -9900px; transition: color 0.3s ease; white-space: nowrap; width: 30px;"></a></div>
<img alt="Chromat - Runway - Spring 2016 MADE Fashion Week" class="" data-caption="" data-credit-link="" data-credit-name="" data-credit-provider="Getty" data-fragment="m!619b" data-image="http://rack.3.mshcdn.com/media/ZgkyMDE1LzA5LzEyLzVmLzQ4Nzg0MzgwNC5mOGEyNi5qcGcKcAl0aHVtYgkxMjAweDk2MDA-/e6889e94/e0e/487843804.jpg" data-micro="1" data-width="1943" src="http://rack.3.mshcdn.com/media/ZgkyMDE1LzA5LzEyLzVmLzQ4Nzg0MzgwNC5mOGEyNi5qcGcKcAl0aHVtYgkxMjAweDk2MDA-/e6889e94/e0e/487843804.jpg" style="border: 0px; max-width: 100%; vertical-align: middle;" title="Chromat - Runway - Spring 2016 MADE Fashion Week" /></div>
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<em><small style="color: #999999; font-size: 11px;">The adrenaline dress was the finale look at Chromat's Spring 2016 fashion show.</small></em></div>
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Becca has always dreamed of infusing technology into her line. "I went to architecture school so I come to fashion with unique expectations for clothing" she tells <em>Mashable</em>. "Garments should be able to know how your body is feeling and adapt and respond accordingly."</div>
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Joining forces with Intel's engineers, Becca designed a sports bra that does just that. Made of neoprene, mesh, and Lycra at first glance this looks like any other fitness top but innovative 3-D printed frames work hard to keep you cool while you get your sweat on. When the wearer begins to perspire and her body temperature rises, the technology in the bra responds by opening and closing built in vents.</div>
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<img alt="Chromat - Runway - Spring 2016 MADE Fashion Week" class="" data-caption="" data-credit-link="" data-credit-name="" data-credit-provider="Getty" data-fragment="m!0688" data-image="http://rack.3.mshcdn.com/media/ZgkyMDE1LzA5LzEyL2U2LzQ4Nzg0NzU5Ni4xMzcyZi5qcGcKcAl0aHVtYgkxMjAweDk2MDA-/07de561f/836/487847596.jpg" data-micro="1" data-width="2071" src="http://rack.3.mshcdn.com/media/ZgkyMDE1LzA5LzEyL2U2LzQ4Nzg0NzU5Ni4xMzcyZi5qcGcKcAl0aHVtYgkxMjAweDk2MDA-/07de561f/836/487847596.jpg" style="border: 0px; max-width: 100%; vertical-align: middle;" title="Chromat - Runway - Spring 2016 MADE Fashion Week" /></div>
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<em><small style="color: #999999; font-size: 11px;">Chromat's sports bra is the perfect marriage of function and fashion.</small></em></div>
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While these garments are major leaps for digitally savvy fashion, Becca admits that her creative goals are currently bound by physical limitations. "Right now there are a lot of barriers to fashion technology." She tells <em>Mashable</em>, " Wires and batteries are not soft and flexible. I told Intel's CEO that flexible joints are a must in the future. It's all about wearability so it has to stretch and bend with the body."</div>
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Intel's senior Vice President, Joshua Walden is confident that his company will continue to push boundaries, turning what were once impossible dreams into realities.</div>
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Pulling out a small button-sized computer chip he tells <em>Mashable</em>, "I can't even begin to tell you what people will create with this. It's only up to the imagination of the individual. We love working with companies like Becca's because together we can invent the next big thing."</div>
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Will that big thing be Rihanna's 2016 Met Gala dress or Beyoncé's bodysuit for her next world tour? As Walden said, the possibilities are endless.</div>
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<em>Have something to add to this story? Share it in the comments.</em></div>

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3 Easy Ways to Exercise Your Brain’s Creativity

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Title: 3 Easy Ways to Exercise Your Brain’s Creativity
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I met Balder Onarheim earlier this summer during a trip to Copenhagen . We found some simpatico based on our mutual interests in helpin...

<figure class="post-thumbnail" itemprop="associatedMedia" itemscope="" itemtype="http://schema.org/ImageObject" style="background-color: #f9f9f9; color: #7e7e7e; font-family: sans-serif; font-size: 14px; line-height: 22px; margin: 0px 0px 20px; position: relative; text-align: center;"><img alt="getty_453048049_970647970450036_62641" class="attachment-larg wp-post-image disappear appear" height="450" src="http://goldenzine.com/wp-content/uploads/2015/08/getty_453048049_970647970450036_62641.jpg" style="border: 0px; display: block; height: auto; max-width: 100%; opacity: 1; transition: all 0.4s ease-in-out; vertical-align: middle;" width="970" /></figure><div class="entry-content-data " style="background-color: white; color: #7e7e7e; float: left; font-family: sans-serif; font-size: 14px; line-height: 22px; margin-right: 20px; position: relative; width: 164px; z-index: 10;">
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<span class="IL_AD" id="IL_AD7" style="background-attachment: scroll !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: 0% 50%; background-repeat: repeat !important; background-size: initial !important; border-bottom-color: rgb(0, 153, 0) !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; color: rgb(0, 153, 0) !important; cursor: pointer !important; display: inline !important; float: none !important; padding: 0px 0px 1px !important; position: static; text-decoration: underline !important;">I met</span> Balder Onarheim earlier this summer during a trip to <span class="IL_AD" id="IL_AD8" style="background-attachment: scroll !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: 0% 50%; background-repeat: repeat !important; background-size: initial !important; border-bottom-color: rgb(0, 153, 0) !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; color: rgb(0, 153, 0) !important; cursor: pointer !important; display: inline !important; float: none !important; padding: 0px 0px 1px !important; position: static; text-decoration: underline !important;">Copenhagen</span>. We found some simpatico based on our mutual interests in helping organizations optimize creativity.</div>
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<span style="font-weight: 700 !important;">Balder, please explain your background and what the Copenhagen Institute of Neurocreativity is.</span></div>
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I’m actually trained as an officer in the Norwegian army, but later I took a master<span class="IL_AD" id="IL_AD3" style="background-attachment: scroll !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: 0% 50%; background-repeat: repeat !important; background-size: initial !important; border-bottom-color: rgb(0, 153, 0) !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; color: rgb(0, 153, 0) !important; cursor: pointer !important; display: inline !important; float: none !important; padding: 0px 0px 1px !important; position: static; text-decoration: underline !important;">degree</span> in industrial design (at <a href="https://aho.no/en" rel="nofollow" style="-webkit-font-smoothing: antialiased; color: #d8bc31; outline: none; text-decoration: none; transition: all 0.1s ease-in-out;" target="_blank">aho.no</a>) and then a <span class="IL_AD" id="IL_AD11" style="background-attachment: scroll !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: 0% 50%; background-repeat: repeat !important; background-size: initial !important; border-bottom-color: rgb(0, 153, 0) !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; color: rgb(0, 153, 0) !important; cursor: pointer !important; display: inline !important; float: none !important; padding: 0px 0px 1px !important; position: static; text-decoration: underline !important;">PhD</span> on creativity. Most of my career I’ve worked with <span class="IL_AD" id="IL_AD1" style="background-attachment: scroll !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: 0% 50%; background-repeat: repeat !important; background-size: initial !important; border-bottom-color: rgb(0, 153, 0) !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; color: rgb(0, 153, 0) !important; cursor: pointer !important; display: inline !important; float: none !important; padding: 0px 0px 1px !important; position: static; text-decoration: underline !important;">medical equipment</span> design and enhancing creativity–in organizations, projects and ultimately in <span class="IL_AD" id="IL_AD10" style="background-attachment: scroll !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: 0% 50%; background-repeat: repeat !important; background-size: initial !important; border-bottom-color: rgb(0, 153, 0) !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; color: rgb(0, 153, 0) !important; cursor: pointer !important; display: inline !important; float: none !important; padding: 0px 0px 1px !important; position: static; text-decoration: underline !important;">individuals</span>. <a href="http://www.neurocreativity.dk/" rel="nofollow" style="-webkit-font-smoothing: antialiased; color: #d8bc31; outline: none; text-decoration: none; transition: all 0.1s ease-in-out;" target="_blank">The Copenhagen Institute of Neurocreativity, or just CINC as we like to call it</a>, is an institute I founded together with a neurobiologist, <a href="http://www.neurocreativity.dk/#!about-us/cee5" rel="nofollow" style="-webkit-font-smoothing: antialiased; color: #d8bc31; outline: none; text-decoration: none; transition: all 0.1s ease-in-out;" target="_blank">Morten Friis-Olivarius</a> who happens to have a PhD on creativity and is very interested in enhancing creativity in individuals. It is a privately owned cross-institutional institute devoted to rigorous <span class="IL_AD" id="IL_AD12" style="background-attachment: scroll !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: 0% 50%; background-repeat: repeat !important; background-size: initial !important; border-bottom-color: rgb(0, 153, 0) !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; color: rgb(0, 153, 0) !important; cursor: pointer !important; display: inline !important; float: none !important; padding: 0px 0px 1px !important; position: static; text-decoration: underline !important;">scientific study</span> of the neurobiology of creativity, and to disseminate this knowledge to individuals and organisations.</div>
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<span style="font-weight: 700 !important;">So, how does it all work?</span><span style="font-weight: 700 !important;">Why did you start CINC and what is its mission?</span></div>
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Whoa, that’s a long story! It all started with Morten Friis-Olivarius, the fore-mentioned neurobiologist, and myself catching an interest in how to do applied neurocreativity, based on his work on the neurobiology of creativity. We then designed a creativity training program for individuals, which we tested at different universities around the world for some years. This resulted in <a href="http://journal.frontiersin.org/article/10.3389/fnhum.2013.00656/full" rel="nofollow" style="-webkit-font-smoothing: antialiased; color: #d8bc31; outline: none; text-decoration: none; transition: all 0.1s ease-in-out;" target="_blank">a study</a> published in<a href="http://journal.frontiersin.org/journal/human-neuroscience" rel="nofollow" style="-webkit-font-smoothing: antialiased; color: #d8bc31; outline: none; text-decoration: none; transition: all 0.1s ease-in-out;" target="_blank">Frontiers in Human Neuroscience</a>.</div>
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This generated a lot of positive feedback, both locally and internationally, and since we felt that the type of research and dissemination we wanted to do in relation to neurocreativity didn’t really fit in any of the existing institutions we were working for at the time, we decided to start our own place.</div>
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The institute works as an umbrella for for various researchers and consultants engaged with the neuroscience of creativity, and both for doing research projects together and for working with private clients. The funding for the institute currently comes from our consulting work.</div>
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<span style="font-weight: 700 !important;">What are key ways that people can practice optimizing their creativity?</span></div>
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The most important thing we can do as individuals is to challenge our (physically) established thought patterns. Our brain has a very logical way of working, and that is very helpful most of the time, but we also get lazy in terms of challenging this local way of reasoning. We can fight this <span class="IL_AD" id="IL_AD9" style="background-attachment: scroll !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: 0% 50%; background-repeat: repeat !important; background-size: initial !important; border-bottom-color: rgb(0, 153, 0) !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; color: rgb(0, 153, 0) !important; cursor: pointer !important; display: inline !important; float: none !important; padding: 0px 0px 1px !important; position: static; text-decoration: underline !important;">laziness</span> in two different ways, either by working on actual creative problem solving or by simply training our ability to reach ‘random’ associations. I give these 3 specific examples in my<a href="https://www.youtube.com/watch?v=g-YScywp6AU" rel="nofollow" style="-webkit-font-smoothing: antialiased; color: #d8bc31; outline: none; text-decoration: none; transition: all 0.1s ease-in-out;" target="_blank">TEDx talk</a>:<br />1- <span style="font-weight: 700 !important;">Constant Practice!</span> For example, over the next 2 weeks when brushing your teeth, think of as many random words as possible associated with <span class="IL_AD" id="IL_AD6" style="background-attachment: scroll !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: 0% 50%; background-repeat: repeat !important; background-size: initial !important; border-bottom-color: rgb(0, 153, 0) !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; color: rgb(0, 153, 0) !important; cursor: pointer !important; display: inline !important; float: none !important; padding: 0px 0px 1px !important; position: static; text-decoration: underline !important;">the toothbrush</span>. How random were the words? At first it may feel challenging to do this, but over time you’ll get better at it.</div>
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2- <span style="font-weight: 700 !important;">Sleep On It</span> Think of a problem before you go to sleep- but don’t try to solve it! Just fall asleep. Chances are you will dream–and when you awake write down all that you remember, no matter how far fetched the ideas seem. You may have dreamt of an idea that can assist in your problem solving.</div>
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3- <span style="font-weight: 700 !important;">Random Prompts</span> Many people do not realize that Wikipedia has a “random article” tab on the far left side. Let’s say you look up “trees”, and when you click on the “random article” tab an article on “MV Dittisham Princess” pops up. See what sorts of associations you can make between trees and this passenger vessel!</div>
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<span style="font-weight: 700 !important;">Nice! Why is it important that companies, as well as individuals, begin to integrate creativity in a more robust way into their operations and culture?</span></div>
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It is widely accepted that most companies are dependent on continuous innovation to survive, and creativity lies at the core of being innovative. And while there are a lot of ways to enhance creativity in an organization with the purpose of increasing the chance for innovation, we find it most rational to start with the individuals in the organization. You can have creativity without innovation, but you can’t have innovation without creativity. And you can have a creative employee in an uncreative organization (at least for some time), but you most definitely can’t have a creative organization without creative employees!</div>
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<span style="font-weight: 700 !important;">Really interesting distinction!</span></div>
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<span style="font-weight: 700 !important;">How is CINC’s value proposition distinctive from other companies we see focused on creativity?</span></div>
<div style="background-color: white; color: #7e7e7e; font-family: sans-serif; font-size: 14px; line-height: 22px; margin-bottom: 20px;">
Very simple–we offer creativity training based on actually <em>explaining</em> what creativity is, based on our own, and other researchers’, scientific (not pseudoscientific) studies of creativity! The explanatory model we use is based on a neuropsychological and neurobiological understanding of creativity, and to our knowledge there are no other companies in the world doing the same.</div>
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The academic <span class="IL_AD" id="IL_AD5" style="background-attachment: scroll !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: 0% 50%; background-repeat: repeat !important; background-size: initial !important; border-bottom-color: rgb(0, 153, 0) !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; color: rgb(0, 153, 0) !important; cursor: pointer !important; display: inline !important; float: none !important; padding: 0px 0px 1px !important; position: static; text-decoration: underline !important;">literature</span> acknowledges that a sound understanding of creativity is at the core of successful creativity training. We see a lot of other companies offering creativity courses and consultancy solely based on personal experience or basic assumptions such as ‘<span class="IL_AD" id="IL_AD4" style="background-attachment: scroll !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: 0% 50%; background-repeat: repeat !important; background-size: initial !important; border-bottom-color: rgb(0, 153, 0) !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; color: rgb(0, 153, 0) !important; cursor: pointer !important; display: inline !important; float: none !important; padding: 0px 0px 1px !important; position: static; text-decoration: underline !important;">painting</span> expressive art will release your creativity’. Our goal is not to prove that painting is not an effective way to train creativity, but as scientists we have to base our work on what we know. There are a few other companies globally offering more scientifically based creativity training, but not based on neurocreativity.</div>
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<span style="font-weight: 700 !important;">Cool- do you have any closing thoughts?</span></div>
<div style="background-color: white; color: #7e7e7e; font-family: sans-serif; font-size: 14px; line-height: 22px; margin-bottom: 20px;">
I think one of the biggest misunderstandings about creativity in business is that it is something fuzzy and uncontrollable… that it is only about ‘getting the good idea’ at the beginning of a process. Creativity is a <span class="IL_AD" id="IL_AD2" style="background-attachment: scroll !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: 0% 50%; background-repeat: repeat !important; background-size: initial !important; border-bottom-color: rgb(0, 153, 0) !important; border-bottom-style: solid !important; border-bottom-width: 1px !important; color: rgb(0, 153, 0) !important; cursor: pointer !important; display: inline !important; float: none !important; padding: 0px 0px 1px !important; position: static; text-decoration: underline !important;">crucial</span> component in any type of problem solving. It may be a secretary coming up with a new archiving system, or a production engineer optimising an injection mould to save 0.2 seconds per unit produced. Creativity is not something mystical reserved for ‘the creatives’ in front-end R&D departments.</div>

3 Easy Ways to Exercise Your Brain’s Creativity

I met Balder Onarheim earlier this summer during a trip to Copenhagen . We found some simpatico based on our mutual interests in helpin...

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3 Easy Ways to Exercise Your Brain’s Creativity

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